GUL Watersports: The UK's #1 Online Watersports Retailer

Our Legacy: Over 55 Years of Excellence

For over 55 years GUL has been at the forefront of water-sports technical development and remains the largest UK based performance apparel company. Since the beginning in 1967, the philosophy has been simple - to make the best product possible and support you at every level.

GUL: A True Multi-Sport Brand

At heart, GUL is, and always has been a true multi-sport brand, making specific technical products for both surfing and sailing and an extensive range of multisport products, allowing everyone to get #INTO THE WATER.

The Birth of the First Purpose-Built Wetsuit

It was in the early sixties that Dennis Cross, a man with a passion for surfing, decided that enough was enough. Although he loved surfing, the frigid waters of the Atlantic were too cold, especially in winter! He, therefore, set about designing the first purpose-built wetsuit for surfers.

By the early 70’s, GUL had created the groundbreaking one-piece wetsuit, which was named ‘The Steamer’ due to the steam that came from your wetsuit when removing it on cold days!

GUL’s Expansion and Diversification into New Markets

The brand continued to grow and by the 1980’s Gul expanded its business into Europe and the rest of the world, supplying all the growing watersports markets.In the late 1990’s Gul entered the dinghy sailing market, launching buoyancy aids, drysuits, spraytops and all-purpose boots. This has continued to develop into the full range of sports sailing products that we produce today.

Sponsorship and Support for High-Profile Athletes

Gul has provided sponsorship for some of the highest profile athletes in the world of surf and sail. This has included iconic surfers such as Christian Fletcher, Todd Prestage, Russell Winter and Mark ‘Egor’ Harris. Today the GUL Team is home to inspirational British surfers including Patrick Llangdon-Dark - and Emily Currie – European Longboard Champion, National Champion and WSL Tour Member. In 2008, GUL was proud to sponsor the British Olympic Sailing Team at the 2008 Beijing Olympic Games. Our team is key to our brand and plays an important role as ambassadors for the company, assisting us with product testing ensuring GUL products continue to improve and evolve and remain at the forefront of design.

GUL’s Pledge to Quality, Innovation, and Performance

Since its inception our brand Gul has produced in excess of 4 million wetsuits to surfers around the world. Gul has become synonymous with quality, innovation and performance. For over 55 years we have been at the forefront of water sports and continue to develop new and exciting products for you!